Help for founders
Get help deciding what to build or what to try next
You may be choosing an idea, planning a product or trying to find customers. I help you look at what you know, work through your options and decide what to test next.
What do you need help with?
Finding a problem to work on
I help you look into who has the problem, how they deal with it and why a better solution might matter. Research can suggest where to start. Talking to possible customers helps you find out more.
Get help choosing a problemDeciding what to build
I help you compare ideas and look at what people already use. You can then decide what your product should do and which parts to test first.
Get help with your product ideaWorking out what to try next
You may have a product but few customers. Perhaps people sign up and then stop using it. I help you look into the possible reasons and choose a small test.
Get help with an existing productStart with one decision
The Founder Decision Review covers one product or idea and one decision. I write a review of what you have tried, what the information suggests and what I recommend testing next.
After you run the test, I review the results once and explain what I think they mean for your next step.
You and I agree on the work, price and timing before I start.
How it works
- You tell me what you are deciding and what you have tried.
- I review the product and information you share, along with any research agreed in advance.
- I explain the options and recommend a test.
- You run the test. I review what happened and update my advice.
Research you can use
These articles look at problems founders discuss in public. They can help you think of questions to ask about your own business.
- Before you build: What can Reddit posts tell you about an idea?
- Finding customers: Are the people in your chosen community likely to need your product?
- After launch: Why do people sign up but not use your product?
Want to do the research yourself?
Start with the free research template. The Builder Validation Brief and Challenge Mining Kit offer examples and instructions for doing more of the work yourself.
You do not need to buy a guide before asking me for help.
Tell me where you are stuck
Send a short description of your idea or product and the decision you need to make. I will let you know whether I can help.